Leading Looks: The Power of Design in Business
It is common practice to separate design and business in most organizations, as well as in most curricula. Design has traditionally been viewed as “creativity,” and deployed as the final component in the production process. However, design contributes to creating Products, Processes and Profiles: it is both a transversal function across all staff support functions, and a line function, where Looks Lead and influence that bottom line. Design is integrative, and those firms and organizations that have Leading Looks apply design throughout, from product and service development to designing market appearance and communications, while using design as the system for the continuous development of their very organizational structure and operations. Leading Looks are both comprehensive and unique.
The conference highlighted the importance of design in business. Hosting this conference allowed EU Business School to serve as a platform to reach a wider audience and form a nexus between different players and synergies. It is our commitment to introduce research and provide thought leadership in a novel field that is yet to be considered by most business schools. Importantly, the event will form a community between the methodic and professional, and the curious and creative.